Returns
Fewer parcels coming back for the wrong size: what to publish, what to read in your returns, what to change.
- How to reduce size returns in a Shopify storeA size return is a shopper who guessed. Put a readable chart next to the size option, in their units, with how to measure and a fit note, give them a size from their own measurements, then read which sizes still come back.6 min
- Why shoppers order two sizes, and how to stop itShoppers order two sizes when they can't trust any single one. Give them one size with its reasons, keep it for them on every product, and show a neighbor size only when it is a real alternative.5 min
- Reading your returns by sizeCount each size's returns as too small against too big. When one size keeps coming back the same way, the chart or the cut is off for that size, so fix the numbers or the fit scale. Ruban Size does the counting from Shopify's return reasons.6 min
- Fit notes that help: "runs small" and the fit scaleA fit note helps when it names the cut and says what to do: "Slim cut: if you are between sizes, take the next size up." Put it under a fixed five-step fit scale, and let the size finder move its answer with the scale.6 min
- Writing a size exchange policy shoppers trustA size exchange policy shoppers trust answers five questions with numbers: how long they have, what state the item must be in, who pays the shipping, what happens if the new size is sold out, and how to start. Put one line of it in the size guide and the same numbers on your policy page.6 min
- Return reasons that tell you what to fixA return reason helps when it says which way the size missed (too small or too big) and, better still, where (the waist, the sleeves, the band). "Doesn't fit" points nowhere, and "changed my mind" isn't about the chart. Ask for a reason on every return, then read them by size.6 min
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